Scent Marketing uses a pleasant aroma to trigger a person’s memory and emotion about a brand or product. It can result in better customer experiences and even an increase in sales. While it is traditionally a tactic employed in brick and mortar stores, the mobile billboard industry has been a modern spin that proves to be quite effective.
While we understand why scent marketing is a powerful and effective tool, the market is saturated with stores, magazines and newspapers pumping out odors. The industry needed a fresh take and the perfect tool was found in billboard and mobile billboard options. Originally launched in Europe, scent marketing attached to outdoor signs and mobile billboards proved to be indispensable due to the fact that it could reach a far bigger audience. By being located in places not touched by the inside of a shop or the pages of a magazine, the message, and smell, could reach more people going about their day.
Part of what makes scent marketing on billboards so effective is because it isn’t expected. Billboards are known and experienced very much as a visual display so an accompanying smell definitely perks the average attention span. The fact that mobile billboards drive into the comings and goings of people also increases that surprise factor because they aren’t used to advertising coming to them.
What is absolutely brilliant is the science behind why scent marketing works at all. Our friends at FragranceX created one of the best infographics regarding the topic that I have ever seen. It extrapolates the facts we have given on the subject in a fun and completely valuable way. Take a look for yourself!
With state-of-the-art options, amazing consumer engagement and their impressive nature, isn’t it time to find out what Mobile Billboards does for business?
With technology giving us an influx of news and social stimulants, we have become a society that no longer stops to smell the roses but swipes past them for something more engaging. It doesn’t seem all that surprising that the future of billboard advertising is coming down to bringing the scent to YOU.
If you have an important message or service to share with others, why not use the most cost-effective and memorable marketing strategy available today?
Advertising is saturated with a topic that is driving people insane so why not switch the message, connect better with consumers and stand out from competition?
The average consumer is assaulted by hundreds of spam ads every day so how can your business ever hope to stand out from the pack? Fortunately, help is near.
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