Scent Marketing uses a pleasant aroma to trigger a person’s memory and emotion about a brand or product. It can result in better customer experiences and even an increase in sales. While it is traditionally a tactic employed in brick and mortar stores, the mobile billboard industry has been a modern spin that proves to be quite effective.
While we understand why scent marketing is a powerful and effective tool, the market is saturated with stores, magazines and newspapers pumping out odors. The industry needed a fresh take and the perfect tool was found in billboard and mobile billboard options. Originally launched in Europe, scent marketing attached to outdoor signs and mobile billboards proved to be indispensable due to the fact that it could reach a far bigger audience. By being located in places not touched by the inside of a shop or the pages of a magazine, the message, and smell, could reach more people going about their day.
Part of what makes scent marketing on billboards so effective is because it isn’t expected. Billboards are known and experienced very much as a visual display so an accompanying smell definitely perks the average attention span. The fact that mobile billboards drive into the comings and goings of people also increases that surprise factor because they aren’t used to advertising coming to them.
What is absolutely brilliant is the science behind why scent marketing works at all. Our friends at FragranceX created one of the best infographics regarding the topic that I have ever seen. It extrapolates the facts we have given on the subject in a fun and completely valuable way. Take a look for yourself!
There is a fine line between decorum and offensive material so err on the side of creativity and humor to create your message without offending the masses!
A critical element of your mobile marketing campaign depends on the efficiency, service and reliability of the mobile billboard company that you choose!
Truly understanding the habits and responsibilities of your target consumer will change the entire scope of your marketing and when is most optimal to run ads!
We at Mobile Billboard appreciate all the support from our clients and strive to exceed expectations and provide the very best customer service possible!
With technology giving us an influx of news and social stimulants, we have become a society that no longer stops to smell the roses but swipes past them for something more engaging. It doesn’t seem all that surprising that the future of billboard advertising is coming down to bringing the scent to YOU.
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