Scent Marketing uses a pleasant aroma to trigger a person’s memory and emotion about a brand or product. It can result in better customer experiences and even an increase in sales. While it is traditionally a tactic employed in brick and mortar stores, the mobile billboard industry has been a modern spin that proves to be quite effective.
While we understand why scent marketing is a powerful and effective tool, the market is saturated with stores, magazines and newspapers pumping out odors. The industry needed a fresh take and the perfect tool was found in billboard and mobile billboard options. Originally launched in Europe, scent marketing attached to outdoor signs and mobile billboards proved to be indispensable due to the fact that it could reach a far bigger audience. By being located in places not touched by the inside of a shop or the pages of a magazine, the message, and smell, could reach more people going about their day.
Part of what makes scent marketing on billboards so effective is because it isn’t expected. Billboards are known and experienced very much as a visual display so an accompanying smell definitely perks the average attention span. The fact that mobile billboards drive into the comings and goings of people also increases that surprise factor because they aren’t used to advertising coming to them.
What is absolutely brilliant is the science behind why scent marketing works at all. Our friends at FragranceX created one of the best infographics regarding the topic that I have ever seen. It extrapolates the facts we have given on the subject in a fun and completely valuable way. Take a look for yourself!
There is a fine line between decorum and offensive material so err on the side of creativity and humor to create your message without offending the masses!
You might be surprised at what made our Mobile Billboard 2020 recap but here’s to less of a roller coaster and more of prosperity, health and happiness in 2021!
A fabulous way to increase the connectivity with your consumers is through mobile billboard QR codes but you must determine the safety level prior to use!
Whether you’re looking to drop a new product or trying to build a brand, mobile billboards are one of the hottest and most productive ways to advertise today!
Advertising is saturated with a topic that is driving people insane so why not switch the message, connect better with consumers and stand out from competition?
Muchas gracias. ?Como puedo iniciar sesion?