Do People Notice Mobile Billboard Ads?
Actually, yes, they do. A study by the American Trucking Association showed that ads on trucks were noticed by 98% of people in just cars alone. That isn’t even including all of the pedestrians it is driving in front of. One truck can produce 30,000 to 70,000 impressions EACH DAY. Nearly every study done to see if people remember those ads at a later time showed that 97% of them did. That’s amazing!
Why Do So Many People Remember Mobile Marketing?
This comes down to pure execution and curiosity. Mobile billboards are noticed because they can reach a wide variety of neighborhoods and get in front of consumers. The billboard is interacting with consumers during their daily routine instead of waiting for them to stumble upon a stationary or web ad. By simply intersecting in their typical routines, they can’t help BUT notice the billboard.
It peaks their curiosity because they aren’t as used to ads rolling a few feet in front of their face as they are online advertisements, billboards on the side of the highway or television commercials. They still raise eyebrows, which is rare in this advertising saturated world.
Isn’t Mobile Billboard Marketing Expensive?
Nope. In fact, mobile billboards are the most cost-effective forms of marketing around today. You get greater impression counts – more eyeballs seeing it – and are hitting your target areas with little to no overhead. Check out this cost breakdown:
$2.05 – Mobile Billboard
$4.17 – Stationary Billboards
$6.12 – Drive Time Radio
$18.40 – Television
They not only cost 50% less than traditional billboards but are two and a half times more effective. They really are the better way to spend marketing dollars and increase the effectiveness of your campaign.
What Can Mobile Billboard Marketing Do For My Business?
Not only can it increase the visibility of your brand and promote your products or sales, it can increase revenue and help you stand out from your competitors. With more people seeing the ad and retaining the information, you will have more consumers aware of your product and willing to try it. If you use a truck or trailer billboard, or even buy the time for a scrolling digital billboard, you will be the only company advertising – the only ad people see. This beats radio, tv and print because you aren’t just one of the many other ads being clumped together and thrown at the public.
Is There Any Other Way For My Billboard Ad To Stand Out?
Of course there is! With brilliant digital displays, sound, scent and 3-D options, you can really impress. There are so many ways you can make your ad ensnare the senses and keep people talking. The only limit is your imagination!
Isn’t It Time Your Business Made A Lasting Impression?
With state-of-the-art options, high customer engagement and retention and the sheer uniqueness factor, mobile billboards are a phenomenal way to grow and promote your business. In today’s world you need to stand out in order to be seen and raise some eyebrows. Isn’t it time YOUR company was the one picking those heads up out of their phones and creating a lasting impression?
There is a reason why Mobile Billboards are remembered by the masses. See how it can benefit your business by clicking here >>> Mobile Billboards For You!