Scent Marketing uses a pleasant aroma to trigger a person’s memory and emotion about a brand or product. It can result in better customer experiences and even an increase in sales. While it is traditionally a tactic employed in brick and mortar stores, the mobile billboard industry has been a modern spin that proves to be quite effective.
While we understand why scent marketing is a powerful and effective tool, the market is saturated with stores, magazines and newspapers pumping out odors. The industry needed a fresh take and the perfect tool was found in billboard and mobile billboard options. Originally launched in Europe, scent marketing attached to outdoor signs and mobile billboards proved to be indispensable due to the fact that it could reach a far bigger audience. By being located in places not touched by the inside of a shop or the pages of a magazine, the message, and smell, could reach more people going about their day.
Part of what makes scent marketing on billboards so effective is because it isn’t expected. Billboards are known and experienced very much as a visual display so an accompanying smell definitely perks the average attention span. The fact that mobile billboards drive into the comings and goings of people also increases that surprise factor because they aren’t used to advertising coming to them.
What is absolutely brilliant is the science behind why scent marketing works at all. Our friends at FragranceX created one of the best infographics regarding the topic that I have ever seen. It extrapolates the facts we have given on the subject in a fun and completely valuable way. Take a look for yourself!
Why not bring your message directly to consumers in a way that not only gets remembered but offers more bang for your buck and little to no competition?
Advertising is saturated with a topic that is driving people insane so why not switch the message, connect better with consumers and stand out from competition?
While there are many forms of advertising available today, only mobile billboard advertising makes the most sense for a cost-effective approach to marketing.
A fabulous way to increase the connectivity with your consumers is through mobile billboard QR codes but you must determine the safety level prior to use!
A critical element of your mobile marketing campaign depends on the efficiency, service and reliability of the mobile billboard company that you choose!
Did you know that a mobile billboard can do SO MUCH MORE than advertise a business? Find out the fantastic ways they can be incorporated into your daily life!
With a glut of businesses grappling each other over impressing consumers, mobile billboards can easily set you apart from the pack and engage on a deeper level!
Never use a billboard campaign as the main, or only, advertising method but rather to spread awareness and as a support channel for your overall marketing plan.
With technology giving us an influx of news and social stimulants, we have become a society that no longer stops to smell the roses but swipes past them for something more engaging. It doesn’t seem all that surprising that the future of billboard advertising is coming down to bringing the scent to YOU.
What action you want your consumer to take when they see your billboard can not only achieve your prime marketing goals but keep up the engagement long after!
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