This is a question we hear quite often.
With the advancement in technology and easy access to the world through our phones, do billboards still hold up? Do they still attract attention? Are they worth the investment? And our response is always the same…
it depends what billboards you’re talking about.
Static, traditional billboards are still viable today but they have severe limitations. It’s harder for small businesses to find them cost-effective and it’s harder to spread the word to those who live in a more rural setting. Static billboards don’t necessarily reach your target consumer but cast a more general, wide net. So, these billboards CAN be successfully for certain industries in certain circumstances. As a business owner, do you really want your success to be based on a “maybe” it will work? Of course not.
Enter mobile billboards.
Mobile billboards ARE one of the most cost-effective and successful forms of marketing today and they just keep growing. In short, you get far more quality for far less cost. The beauty of mobile billboards is that they can head straight to your target consumer. With in-depth customer research and strategic analysis of their patterns, you can easily get your message in front of those who need to see it. You are not casting a wide net but systematically reaching YOUR future customers.
It is this very flexibility, this ability to customize on the fly and access even the most remote ares, that intrigues and entices the consumer. In fact, mobile billboards have a 98% retention rate. This means that 98% of the people who see that ad remember it later on. Wouldn’t you rather have an ad that is remembered by your specific clientele instead of being ignored in a sea of online ads?
When it comes down to it – the answer is a resounding YES. Mobile billboard ads work and they work better than most forms of marketing available today. Their cost is far more reasonable than traditional advertising and they nab attention in a much more creative and unique way than the millions of spam ads littering the internet. The question is no longer if mobile billboards work but how can mobile billboards work for YOU!
Contact Mobile Billboard today at 708.667.4196 to find out how we can help spread your message and make it stick!