In today’s fast-paced world, it can be hard to be noticed. With the influx of technology, media and news, the average consumer has a short attention span and a quick finger that swipes or clicks to the next piece of information faster than the blink of an eye. In order to be seen, you need to stand out. You need that moment of uniqueness that causes the consumer to pause. This is what Mobile Billboards do.
With technology giving us an influx of news and social stimulants, we have become a society that no longer stops to smell the roses but swipes past them for something more engaging. It doesn’t seem all that surprising that the future of billboard advertising is coming down to bringing the scent to YOU.