Being proud of your employees is a fantastic feeling but it might not convey the best call-to-action message in your mobile billboard marketing!
the way to success
There is a fine line between decorum and offensive material so err on the side of creativity and humor to create your message without offending the masses!
When it comes to your mobile billboard design, focus on being bold and creative because the standard design tactics just don’t cut it on this medium!
The way to make a billboard ad most memorable to the public and how to portray that message is to understand what story you are telling in the first place!
The size, color and font of your text drastically impacts how far away your billboard sign can be viewed from!
Never use a billboard campaign as the main, or only, advertising method but rather to spread awareness and as a support channel for your overall marketing plan.
Knowing who your target market is for your billboard message will help decide where it should be seen in order to maximize the potency of your campaign!